Minutes
Meeting Date: Sunday August 26th, 2007 1pm - 3pm
Attendance: Heather Schroeder, Dave Horn and Larry
Halliday
Agenda:
- Introduce new board member - Larry Halliday, Membership
Chair
- Bring Larry up to speed on efforts so far
- Marketing and advertising plans
- Events
- Homework
Introduce Larry
Larry has been at many of the events over the summer, so we
are all familiar with him. We were very happy to find out
that he was interested in joining our membership group.
He advised us that he travels quite a bit, but he tries to
plan his travel around the games and the events. He will
be at as many as he possibly can.
Bring Larry up to date
We briefed Larry on what is currently being worked on through
our partnership with the Coyotes. The following items are
pending -
- Logo - complete
- Membership application - pending
- Pins, lanyards, shirts - pending
- 8x10s - pending
- Booth - still a question. If we are going to have
a table we need a better location
- Other benefits - being discussed
Marketing and Advertising Plans
Our membership application / brochure is almost complete.
Don is going to have a final draft this week, we hope. It
is in the final development / approval stage, so it should be
ready soon.
The brochure will go in any season ticket holder mailings
that are sent once it is finalized. It will also be used
at all games, CoyotesFest and other events to help draw in new
members.
We are going to see if we can get an advertisement in the
program for the whole season.
We would also like to have in arena scoreboard messages and
announcements before the game and again during the first or
second intermission.
We will check with the Coyotes on these and put the copy
together ASAP if they approve it.
Because we realize we may end up with just a table again this
year, rather than a structured booth that we really want, we
discussed the need to get a banner that could hang up behind us
and be visible over the heads of the crowd. We will
discuss this with the Coyotes also so we can determine cost and
get the item ordered. It may be a good idea to get something
similar to the 2x3 sign we already have.
Events
The Phoenix Roadrunners and Arizona SunDogs are playing two
games in Prescott on Oct 12 and 13. We are currently
planning a road trip for the game on the 12th. It is possible
that we could attend the game on the 13th also, depending on the
start time. We will post this event on the website for
others to join.
The club should attend the Face Off Luncheon. We can
reserve a table together, but the club will not be able to pay
for the table. The individuals will need to pay for
themselves. We will contact the Coyotes to let them know
we are interested.
Homework
Since there isn't a lot that we can do right now, we decided
the most important thing is for us to work on the Membership
Points program. Everyone will look at the existing system
and put together what they think it should be. At our next
board meeting (or on email) we will work on combining all
versions to come up with the final.
We also have some print at home business cards, so everyone
needs to submit what they want on their cards, and Heather will
print them and bring them to the next event.
We also need to think about membership cards, and how we can
make them, print them and get them laminated. It would be
beneficial to have them so they can be attached to the lanyard
and make it easy to visibly identify members.
We will also review the bylaws to be sure we all approve.
The meeting was adjourned at 3:00pm. We would like to meet with
the Coyotes next on 9/17 before the game. It is a 6pm game,
but we are hoping they will be available. |